Promote your office furniture business to a larger audience using digital marketing. This guide will tell you how to use digital marketing to promote your office furniture business, but why choose digital marketing? Marketing your products online helps you reach a larger number of customers while specifically targeting the type of customers your office furniture would appeal to. Almost all of your customers will be online using popular platforms such as Instagram, Facebook, Twitter, YouTube and LinkedIn. They will also look for recommendations for their perfect pieces of office furniture online and they will shop for office furniture online. Digital marketing is a way of promoting your business using the internet and digital communication so that potential customers can view your products.
It’s important to remember that the internet is full of competitors who are already advertising to your potential customers. Targeting your ideal customers allows you to show how your product compares to your competitors in quality and price. You can also build brand loyalty by communicating with your customers on your website and social media, by building a recognisable brand, and sharing your story with potential and existing customers, allowing you to compete with big businesses by being reliable and relatable. It is much easier to connect with the right customers using digital marketing.
Using advertising on websites, social media, search engines and direct marketing such as emails are all effective forms of digital marketing which make potential customers aware of your business. It’s also a great way to advertise offers, sales and new product lines to customers who otherwise may not have seen them. So how do you use digital marketing to promote your office furniture business? Here are five popular, digital marketing strategies which will help you to promote your office furniture business.
Content Marketing
Creating informative and interesting content is a great way to reach out to customers. Content can be made and viewed on social media, blogs, in emails and apps. Each platform requires a different type of content, from videos and infographics for social media to blog posts and eBooks. Customers like to see content that inspires them or solves a problem, for example how-to guides or a list of the best office chairs to suit a customer’s needs or budget. Content could also include pictures of your office furniture like a standing desk, or reviews from other customers. If pieces arrive flat packed you could make a video of how easy a piece of furniture is to put together or compile a downloadable online catalogue.
Social Media Marketing
Hopefully your content marketing can generate an organic following on social media so that you can begin to build a reliable customer base. Hopefully some of your customers have even tagged you in pictures or videos themselves on social media which you could share to inspire potential new customers. Whether you’re new to social media or keen to grow your following, you can pay for ads on social media to help you reach a wider audience. On most social media platforms, you can select the type of audience you’d like to reach by interests, location and age range which helps you to find customers will be interested in your product, you can also select a budget for your advertisements which should give you an idea of the amount of people you could reach for what you’d like to pay.
If you prefer only organic, you might want to spend more time on LinkedIn. As there are so many ways to market on this network. You can post content, send prospecting messages on LinkedIn, and even use tools like the sales navigator. The organic reach is also very high on this network.
SEO Marketing
SEO, or Search Engine Optimization, allows new customers to find your website by helping you to rank in the top positions of search engines. Researching SEO keywords allows you to see what your audience is searching for online And then you can develop your content around those keywords.
Potential customers use search engines to quickly find the best product to suit their needs. 75% will never look beyond the first page of a search engine and around 30% of all search engine traffic goes to the first organic result, which is why when considering how to use digital marketing to promote your office furniture business it’s important to find out what they’re looking for specifically. There are Keyword tools that you can use to find popular searches related to your product which are easily found using a search engine. For example, if you are selling a portable treadmill, you will want to appear on the first page of search engines for keywords like “mini treadmill” or “portable office treadmill”.
Be sure to use your main keyword in the first couple of sentences of your content, then use the keyword and variations of it throughout the content so that when customers search for it, you will rank higher on search engines.
Email Marketing
Email marketing is a reliable form of digital marketing and a way to reach customers and make them aware of products and offers by capturing customer data by asking them to sign up to a mailing list. Customers and potential customers who sign up to your mailing list have likely bought from you before or have signed up because they were interested in a product or offer and so email marketing can be a successful way to share new products, sales and offers and content with your customers.
Influencer Marketing
Influencer marketing can be a very effective way of spreading the word about your products and offers. Social media influencers usually specialise in promoting a certain kind of product or service by making and posting content for their followers to view and share. The content usually involves unpacking, assembling, trailing and reviewing your product. Although a bad review could impact your sales negatively, it’s likely that an influencer you are paying or gifting items to will enjoy a quality product and you could build a customer base from their viewers and followers.