Are you looking for ways to make your website stand on the search engine ranking page?
SEO (Search Engine Optimization) is the key to solving your problem.
Yes, you read it right. You must do effective SEO for your website to rank higher on the search engine results.
SEO for your site involves various techniques such as link building, developing content, enhancing user experience, and many more.
But not all techniques will drive you to high traffic and better ranking. You must research and decide which strategy best suits your website per niche industry. For example, if you own an ecommerce store, you pick strategies more relevant to an ecommerce website.
Although niche-specific SEO strategies are essential, a few common SEO techniques produce excellent results for all niches. These techniques will drive more traffic to your website, enhance user experience, and make your website rank higher on Google search results.
What are these techniques? Is that what is clicking in your mind?
Now we will discuss all the techniques you need to make your website stand out in the search results.
1. Build Interlinking and Backlinking Structure
Backlinking is an essential aspect of the link-building process,if you are running an ecommerce store like U.S Soy. It improves your website’s credibility and boosts content that needs more credit. Moreover, it also helps your website to rank higher in search results.
To start with, first, focus on interlinking.
Link all your low-performing pages to high-performing pages. You can do so by providing a link to a low-performing page in the content of the high-performing page. This will divert significant traffic from the source page to the low-performing page, increasing its credibility.
Furthermore, you should also look for internal linking errors, as these can be detrimental to your website’s SEO. Quickly fix these errors.
Once you finish interlinking, start doing backlinking. For that, you must create compelling content and try to publish it on a website with a similar niche. These websites will then provide a backlink to your website.
There are various techniques to do this, such as guest posting, Niche edits, broken link building, and many more. If all these terms are new to you, you must take help from blog outreach services. They will create content for you and help you get relevant backlinks.
2. Create Content Per Search Intent
User Intent or search intent drives all the search results. Thinking How?
Search intent is the purpose behind the search query of the user. For instance, if a person searches on the web for “how to make pasta,” it means the user has a purpose of learning the method of making pasta. In response, Google will list all the websites with related content.
Therefore, understanding search intent and creating content accordingly will help your site rank higher in search results.
So, how do you do that?
First, understand these four common types of search intent;
- Informational means a user wants to learn more about a particular thing.
- Navigational means a user is searching for a specific website or page.
- Commercial: It means the user wants to learn more about a product or service before making a purchase.
- Transactional: It means the user wants to complete a purchase.
Once you understand the search intent, research indented keywords using various tools like Keyword Planner and create compelling content.
3. Optimize Images
Images play a significant role in improving user experience and driving more traffic to your website. Furthermore, if used in the right way, images can contribute to a higher ranking on the search results.
Therefore, it is pivotal for you to optimize all the images on your website.
To do so, follow these steps;
Use The Best File Format
Images are the main factor in website page size and loading speed. For example, if you use large images, it will increase page size and hence increase website loading speed.
To overcome this, choose an image format that takes less space, i.e., JPEG and PNG. Both of these formats use different compression techniques, hence, significantly differ in file size.
For normal images, use JPEG and PNG for images with text, line graphics, etc.
Images are compressed to decrease their size without compromising on the quality. The decreased size will improve your website page loading speed.
You can compress any image using tools such as TinyPNg, ImageOptim, ShortPixel, etc.
Use Alt Text
Without Alt Text, search engine crawlers can’t understand your image. Furthermore, it will also be difficult for people to use the screen reader. Hence, it’s vital to use Alt Text. Alt Text is the text included in HTML code to help describe an image.
4. Improve Website Speed
Website loading speed is a primary factor in deciding your site’s search engine ranking.
If your website’s loading speed is slow, users tend to switch to other websites and will never again come back to your site. This results in a significant loss in website traffic and hence revenue.
On the other hand, if your website has a faster loading speed, users will love to explore it and keep them engaged for a longer time. This will increase traffic to your website and hence result in higher revenue.
To increase your website loading speed, check your website on tools like PageSpeed Insights. Such tools give you an in-depth analysis of your website.
This will help you know where your website is lacking. So, make changes accordingly.
SEO is the only solution to make your website rank higher in the search results. To start with, first, analyze your website and then decide on various strategies to use for effective SEO. Some common strategies you can use are doing intent-based keyword research, creating compelling content, improving website speed, building links, and optimizing images.