International Link Building: How To Build For SEO

The goal of every business owner is to grow their business, maximize their potential, and become the best they can be. However, getting there isn’t as easy as it sounds. Achieving your business’s goals will require years of hard work crafting your products and improving customer service. Then, you can boost your traffic and conversions, become a trusted industry authority, and rise in the ranks of Google with bespoke SEO campaigns.

But what happens after you’ve achieved your initial goals? Does your growth end there? Do you sit back and wait for your competitors to swoop in and take over? Or do you grow and expand to become the global business leader, not just in your country? The answer is obvious. It’s only a question of how you’ll turn this into reality. International link building is the key to the solution. In this post, you’ll learn how to build international links for SEO. But first, let’s define it. 

What is International Link Building?

If you have sought SEO help, you have likely used international or multilingual link-building campaigns. The links you establish from third-party sites will be high quality, offering great content in exchange for the link. A high-quality, engaging, and unique piece of content will help you gain more visibility and click-through rates and rank higher in search engines. 

In contrast to a blogger outreach team targeting high domain authority US or UK sites, they will target international websites. Depending on where you want to expand, it might be German, Spanish, or French.

They then add the translated content to the website. Nonetheless, partnering with a multilingual link-building expert won’t just involve translating your existing English content. They can help you publish captivating, fresh, and unique articles your audience will find attractive regardless of where they are ‌in the world!

How to Succeed with International Link Building

Here are some tips for building international links: 

Create Your Multilingual Website

The first step to creating a multilingual website is to create one if you don’t already have one. Regardless of how you’ve configured your site, you must ensure that each language’s page has its unique URL and that you do not only control the language with hashtags. Google cannot index pages that use cookies or hashtags to control the language; only one language will appear in the search results.

When you’re building a new website, you should use a single database with multiple domain names like fr for France, au for Australia, it for Italy, etc. because:

  • It allows you to translate keywords-rich domain names into different languages.
  • You improve your local SEO by registering an au domain with Google.
  • Your websites will immediately benefit from future design changes if you have a single database.

Conduct Country-Specific Keyword Research 

To build traffic from another English-speaking country, using terms with enough search volume in the country you intend to target is essential. Also, your backlink won’t just sit on a page; you’ll have to write guest posts, social media posts, infographics, or other content with important keywords that you’ve also mentioned on your site.

Therefore, keyword research is crucial for international SEO for on-page SEO and link building. Often, you can describe the same thing with several words. There might be 10,000 searches per month for phrase A and 100 searches per month for phrase B. If you use Phrase B without performing language-specific keyword research, you risk losing 99% of your traffic. 

Create Relevant Links For Each Language

To rank well with Google, you’ll need to build international links intensively if you’re launching a niche product with little competition. However, you will have to maintain your position through ongoing link-building, or your competitors will overtake you.

A more competitive market may require more time to rank high on Google for that language or country if you are launching a product or service. There’s no guarantee that a new site in a different language will rank well if you have an existing high authority site that ranks well in one language.

SEO companies charge anywhere from a few hundred to several thousand dollars per month for a successful link-building campaign. It involves creating content, sourcing images for articles, contacting web admins to arrange guest posts, and potentially running social media marketing campaigns.


International link building is crucial for SEO. Having links from other local websites pointing to the localized versions of your site can improve your search engine visibility. You can increase your chances of finding customers by linking to and from various websites; this ensures search engines understand the importance and reliability of your website.

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