AEO & GEO Optimization

Get cited by AI, not just ranked by Google. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) make your business the answer that ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini quote. When your buyers ask AI about your category, you should be in the answer.

Why AI skips most sites

  • AI crawlers blocked. If GPTBot, PerplexityBot or ClaudeBot are disallowed, those platforms cannot cite you.
  • Content that cannot be extracted. Answers buried in long prose. AI quotes self-contained passages.
  • No authority signals. No statistics, sources or expert attribution. Citing sources lifts visibility around 40%.
  • Missing schema markup. Without structured data AI has to guess what your page is.
  • Nothing machine-readable. No llms.txt, AGENTS.md, data endpoints or agent skills, so agents recommend competitors.
  • No third-party presence. Brands are 6.5x more likely to be cited via Wikipedia and industry sources than their own site.

What we deliver

  • AI visibility audit – baseline how often you are cited across ChatGPT, Perplexity and Google AI Overviews, and who is cited instead.
  • Crawler access – robots.txt configured so every major AI crawler can reach and cite you.
  • Content restructure – definition blocks, comparison tables, FAQ blocks and statistic blocks so passages are extractable.
  • Schema markup – Organization, Article and FAQPage structured data, the signals AI uses to understand your pages.
  • Machine-readable layer – llms.txt, AGENTS.md, structured data endpoints and a .well-known/agent-skills manifest.
  • Authority and presence – statistics, sourcing and a third-party citation strategy.
  • Measurement – a share-of-AI-voice baseline and monthly tracking.

How we work

  1. Audit – baseline citations, crawler access, schema and extractability; find the queries that matter.
  2. Structure – restructure content into extractable blocks, add statistics and sources, implement schema.
  3. Machine layer – ship llms.txt, AGENTS.md, data endpoints and an Agent Skills manifest.
  4. Measure – track share of AI voice month over month and compound the gains with citable content.

Frequently asked questions

What is AEO?

Answer Engine Optimization: structuring content so AI answer engines like ChatGPT, Perplexity and Google AI Overviews cite it. SEO ranks a page; AEO gets a passage quoted.

What is the difference between AEO and GEO?

They describe the same goal, being cited by AI. GEO uses the generative-AI framing, AEO the answer-engine framing. The tactics are identical.

Is AEO the same as SEO?

No. SEO ranks in a list of links; AEO gets cited inside an AI answer. They are complementary, and good SEO is the foundation AEO builds on.

How is AEO measured?

By citations and share of AI voice, not rankings. We baseline your citations across the major AI platforms and track them month over month.

Does llms.txt help?

Not for search ranking, AI search crawlers largely ignore it. It is a useful Business-to-Agent file. The real levers are structure, authority, schema and third-party presence, which is what we focus on.

Become the answer AI quotes

Tell us your category and the questions your buyers ask AI. We will show you where you stand today and scope the fastest path to being cited. Get a quote or read the full method in our AEO and GEO guide.